Sara Jane Kauffmann

7 Deadly Sins of Failed Online Communities

This blog post was written by Sara Jane Kauffmann. As AnswerHub's Customer Success Manager, Sara Jane is responsible for setting up and guiding prospects through extended trials, answering customer questions and helping customers develop and implement roll-out plans.

Online communities are a great way for organizations to communicate and share knowledge both inside the office and with their customers. Problems often arise, however, when communities fall victim to some common issues that range from not putting someone in charge to launching a community devoid of content.

As the Customer Success Manager at AnswerHub, I am dedicated to making sure our customers succeed when launching their AnswerHub platforms. So I created a whitepaper designed to alert you to what we call the “7 Deadly Sins of Failed Online Communities” and how to avoid them.

  1. Having a Weak Community Manager, Or Worse, None At All
    Community managers are responsible for monitoring the health of an online community. In order to have a strong community, a manager needs to be proactive in collecting and analyzing data.

  2. Not Using Pre-populated Content During Launch
    Seeding content prior to going public allows users to better understand the benefits the community provides.

  3. Failure to Create Awareness Before Launch
    Building anticipation around your new community, and providing education about its use, will drive users to actively engage at launch.

Download the whitepaper to read the rest and learn how to avoid these deadly sins.